Focus: Media buying/strategy, campaign ideation, event execution, getting people to work together and smile.
Jackie has over 17 years of experience in media, marketing/sales, events and sports sponsorships.
Paulus got her sports marketing start in minor league baseball for the Waterloo Diamonds, Iowa Cubs and Memphis Redbirds. She then took her marketing, promotions and branded content experience to CBS Radio in St. Louis where she was actively involved with the city, St. Louis Cardinals, Blues, University of Missouri athletics and a multitude of nonprofits and community events. There she built a strong foundation in media and also worked with the 2005 NCAA Final Four marketing committee, St. Louis Sports Commission, Major League Baseball and planning luxury events for clients.
In 2008, Jackie was recruited to Chicago to join Tribune Media/WGN Radio where she was charged with integrating the Tribune Media’s sales and marketing teams of the Chicago Tribune, Chicago Magazine, Red Eye, WGN Radio/TV and more. She was the marketing liaison for the Chicago Blackhawks, Cubs and Northwestern University athletics and a multitude of other community events/organizations. Paulus jumped at the opportunity to be a partner and oversee operations/marketing for After the Whistle in 2017 with her work soulmate Jimmy de Castro and her wife Shanae.