After The Whistle | About the team
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About the team




Focus: Media buying/strategy, campaign ideation, event execution, getting people to work together and smile.

Jackie has over 17 years of experience in media, marketing/sales, events and sports sponsorships.

Paulus got her sports marketing start in minor league baseball for the Waterloo Diamonds, Iowa Cubs and Memphis Redbirds. She then took her marketing, promotions and branded content experience to CBS Radio in St. Louis where she was actively involved with the city, St. Louis Cardinals, Blues, University of Missouri athletics and a multitude of nonprofits and community events. There she built a strong foundation in media and also worked with the 2005 NCAA Final Four marketing committee, St. Louis Sports Commission, Major League Baseball and planning luxury events for clients.

In 2008, Jackie was recruited to Chicago to join Tribune Media/WGN Radio where she was charged with integrating the Tribune Media’s sales and marketing teams of the Chicago Tribune, Chicago Magazine, Red Eye, WGN Radio/TV and more. She was the marketing liaison for the Chicago Blackhawks, Cubs and Northwestern University athletics and a multitude of other community events/organizations. Paulus jumped at the opportunity to be a partner and oversee operations/marketing for After the Whistle in 2017 with her work soulmate Jimmy de Castro and her wife Shanae.


JIMMY de Castro


Focus: Media, syndication/content distribution, big thinking and failing retirement.

Jimmy quickly expanded his early career of selling radio sponsorships for the San Francisco Giants and 49ers into station ownership. He co-founded a six-station radio group Evergreen Media and in 12 years, through strategic acquisitions and partnerships, grew those six stations into 465, forming the company AMFM, Inc. It was the largest radio company in the country at the time, generating over $2 billion in annual revenues. de Castro served as Vice Chairman and CEO of the company, which broadcast in over 100 markets and reached more than 64 million listeners.  Under his leadership, AMFM formed three divisions focusing on digital and related business as well as expanded its outdoor advertising businesses. Jimmy also served as Chairman and Chief Executive Officer of AMFMi, the company’s internet subsidiary.

de Castro’s interest in the convergence of traditional media and the internet led him to eventually serving as president of AOL Interactive, where he was credited with launching one of AOL’s most successful products to a member base at the time of 33 million. de Castro then launched the Content Factory, a content-focused national syndication company where he hired Dan Patrick from ESPN. In two years the Dan Patrick Show was sold to DirecTV with distribution to over 200 affiliates in digital, T.V. and publishing platforms.

In 2013, de Castro joined Tribune Media as the president of WGN Radio in Chicago where he returned the station to profitability and extended the rights of the Chicago Blackhawks, Northwestern football and basketball. Jimmy left WGN in December 2016 to start After the Whistle with Jackie and Shanae Paulus. Shortly thereafter he took on a position with Entercom Radio as Market Manager over its six Radio stations and brought on ATW on as its agency of record.


Shanae' Paulus


Focus: Creative direction, graphic design, video content strategy and story-telling

Shanae’s work experience spans production, graphic design, art direction and digital content distribution. After graduating from Iowa State University with a BFA in Graphic Design, she moved to LA where she worked for Entertainment Fusion Group and Liquid Theory Productions in creative and event production.

Paulus moved to Chicago and being the collaborative, multi-faceted artist she is, networked quickly with the creatives throughout the city. She was a Creative Producer at Digital Kitchen, Tribune Digital and DDB working with an array of clients like McDonalds, State Farm, Skittles and Safeway. She then served as Art Director at Weigel Broadcasting’s TouchVision before starting WGN Radio’s internal agency Digital. And Then Some (DATS). While at DATS, Shanae and her wife Jackie (that explains the two Pauluses at the company) won the Illinois Broadcaster’s Association Award for Best Use of New Media for their Marines Week “Crucible” video that has almost 2m views to date. Shanae brought her creative touch to After the Whistle in April 2017.




LC’s first job was on-air in broadcast journalism where she learned to shoot, write, edit, and deliver stories on a daily basis. She transitioned to behind the scenes and took the next few years producing historic news programming such as the the 2008 Inauguration, Washington Navy Yard Shooting, and the rise of the Washington Capitals in the NHL.

Laura has produced several highly-rated specials for a variety of networks, including DIY, FYI, and Animal Planet. She also directed number social and branded videos featuring products ranging from Jeep to Kerrygold cheese.

Laura holds a bachelors degree from Loyola University in Chicago with a double major in Communications and Political Science.




With over 30 years of working in high profile properties with high profile talents, Gerri is a veteran in office operations and logistics. She began her career as a teacher and transitioned into office management at the infamous Chicago Loop radio station.

Wells first served as executive assistant and quickly expanded into an operations manager for the Loop and WVMP sports radio, overseeing budgets, office restructures, public affairs, support staff and vendor negotiations. Wells was instrumental in the launch of startups Nothing But Net and the Content Factory then worked alongside Jimmy de Castro at the iconic WGN Radio.

Gerri’s greatest passion is helping people and you can feel it as soon as you meet her.




What is life after the whistle? That was a question Nick faced personally when he had his collegiate football career cut short due to numerous concussions.  After being a multi-sport athlete throughout his life, Nick retired from the game he loved and graduated from Arizona State University with a B.S. in Finance.

Originally from California, he moved to Chicago and found quick success in sales at both Echo Global Logistics and Matterport 3D. While most recently working in the 3D/VR industry, he realized that the collaboration happening between VR and sports could be his ticket into the game.

Hungry for the opportunity to demonstrate his passion for sports, Nick came knocking (literally). An aptitude to ask the right the questions at the right time, unwavering capability to sit in front of Jimmy’s office and not be distracted as well as a go-getter mentality made Nick a first-round draft pick for After The Whistle.




Dylan is a blend of talent in production and digital marketing.

Diewold held internships in production, event marketing and accounts at Momentum Worldwide and DDB. Those experiences led him to a position as a Field Marketing Manger at Jay Advertising and an Account Executive/Brand Manager at Schafer Condon Carter.

Diewold graduated from the University of Iowa with a Bachelor’s degree in Business Marketing.  He is a Pokemon Go enthusiast and enjoys keeping up with new trends in the digital atmosphere.