After The Whistle | About the team
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About the team




Paulus got her sports marketing start in minor league baseball for the Waterloo Diamonds, Iowa Cubs, Memphis Redbirds. She took her marketing, promotions and branded content experience to CBS Radio in St. Louis where she was actively involved with the city, St. Louis Cardinals, Blues, University of Missouri athletics and a multitude of boards and community organizations. Her time there also included work for the NCAA Final Four marketing committee, Major League Baseball and planning luxury events for clients.

Paulus moved to Chicago to join WGN Radio where she was charged with integrating Tribune Media’s sales and marketing teams of the Chicago Tribune, WGN Radio and WGN TV.  She was a marketing liaison for the station and the Chicago Blackhawks, Cubs and Northwestern University athletics.


JIMMY de Castro


Jimmy expanded his early career of selling radio sponsorships for the San Francisco Giants and 49ers into station ownership. He co-founded the six station radio group Evergreen Media, personally managing three of the stations in top ten markets, creating innovative brand campaigns and initiatives to accelerate their rise from last place to first in all key demographics and revenues.

Through strategic acquisitions and partnerships, he grew his six stations into 465, forming the company AMFM, Inc., the largest group in the country in the late nineties, generating over $2 billion in annual revenues. He served as Vice Chairman and CEO, overseeing the 64 million listener base, nationwide marketing group, internet division, and multi-platform distributions.

His interest in the convergence of traditional media and the internet led him to eventually serving as president of AOL Interactive, where he was credited with launching one of AOL’s most successful products to a member base at the time of 33 million.

He subsequently launched his own content focused national syndication company, the Content Factory. Jimmy hired Dan Patrick from ESPN and in just six weeks, de Castro had signed over 80 stations to the Dan Patrick show. In two years it was sold to DirecTV with distribution to over 200 affiliates in digital, T.V. and publishing platforms.

At the request of Tribune Media president and good friend Larry Wert, he stepped away from his company to accept the position of president of WGN AM. The station faced multiple challenges with declining revenues and morale. Jimmy restored staff momentum and returned the station to profitability, extending the rights of the Chicago Blackhawks, Northwestern Football and Basketball.


Shanae' Paulus


Shanae’s work experience spans production, graphic design, art direction and digital content distribution. After graduating from Iowa State University with a BFA in Graphic Design, she moved to LA where she worked for Entertainment Fusion Group and Liquid Theory Productions in creative and event production.

Paulus moved to Chicago and being the collaborative multi-faceted artist she is, has quickly become one of the most connected creatives in the city. She was a Creative Producer at Digital Kitchen, Tribune Digital and DDB then served as Art Director at Weigel Broadcasting’s TouchVision before starting WGN Radio’s internal agency Digital. And Then Some (DATS). While at DATS, Shanae and her wife Jackie (that explains the two Pauluses at the company) won the Illinois Broadcaster’s Association Award for Best Use of New Media for their Marines Week “Crucible” video that has almost 2m views to date.




LC’s first job was on-air in broadcast journalism where she learned to shoot, write, edit, and deliver stories on a daily basis. She transitioned to behind the scenes and took the next few years producing historic news programming such as the the 2008 Inauguration, Washington Navy Yard Shooting, and the rise of the Washington Capitals in the NHL.

Laura has produced several highly-rated specials for a variety of networks, including DIY, FYI, and Animal Planet. She also directed number social and branded videos featuring products ranging from Jeep to Kerrygold cheese.

Laura holds a bachelors degree from Loyola University in Chicago with a double major in Communications and Political Science.




With over 30 years of working in high profile properties with high profile talents, Gerri is a veteran in office operations and logistics. She began her career as a teacher and transitioned into office management at the infamous Chicago Loop radio station.

Wells first served as executive assistant and quickly expanded into an operations manager for the Loop and WVMP sports radio, overseeing budgets, office restructures, public affairs, support staff and vendor negotiations. Wells was instrumental in the launch of startups Nothing But Net and the Content Factory then worked alongside Jimmy de Castro at the iconic WGN Radio.

Gerri’s greatest passion is helping people and you can feel it as soon as you meet her.




What is life after the whistle? That was a question Nick faced personally when he had his collegiate football career cut short due to numerous concussions.  After being a multi-sport athlete throughout his life, Nick retired from the game he loved and graduated from Arizona State University with a B.S. in Finance.

Originally from California, he moved to Chicago and found quick success in sales at both Echo Global Logistics and Matterport 3D. While most recently working in the 3D/VR industry, he realized that the collaboration happening between VR and sports could be his ticket into the game.

Hungry for the opportunity to demonstrate his passion for sports, Nick came knocking (literally). An aptitude to ask the right the questions at the right time, unwavering capability to sit in front of Jimmy’s office and not be distracted as well as a go-getter mentality made Nick a first-round draft pick for After The Whistle.




Dylan is a blend of talent in production and digital marketing.

Diewold held internships in production, event marketing and accounts at Momentum Worldwide and DDB. Those experiences led him to a position as a Field Marketing Manger at Jay Advertising and an Account Executive/Brand Manager at Schafer Condon Carter.

Diewold graduated from the University of Iowa with a Bachelor’s degree in Business Marketing.  He is a Pokemon Go enthusiast and enjoys keeping up with new trends in the digital atmosphere.