After The Whistle |
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We are a full-service integrated sports marketing and representation firm started because we love storytelling, sports and showcasing talent.

After the Whistle is comprised of media and marketing leaders with decades of experience in individual and company branding, marketing, content creation and multi-platform distribution. We provide the best talent in creative services, production, business and personal advisory services, sponsorship activation and event marketing that amplify brands while delivering real value for audiences.

Career Management

Armed with a thorough understanding of your passions, strengths and core values, we will work with you to identify and maximize the best options and opportunities for your next chapter.

Contract Negotiation

Our approach to negotiation is what makes us different. Of course the numbers are important, but we look beyond dollars. We work to establish relationships and build lasting partnerships so both sides feel great about your deal. Our team works to ensure you are set up for success: to do your job to the best of your abilities and stay close to what you value most.


We want to know what excites you, what you value, and where you want to go. Instead of manufacturing authenticity, we identify audiences that resonate with your personality and strengths and build from there.


Strategy Planning

After we’ve assessed who you are, why and where you want to go, we’ll start creating. Our team can develop websites, videos, ads, organize events and craft social media campaigns – but only if your needs determine the necessity. We’ll first study research data, getting in touch with your audience to learn who follows you, why, when and where they want your messages. With that information, we can then ensure the right messaging is distributed to channels and outlets that provide the most compatible and well-matched audiences.


our team

Jackie Paulus

Visionary marketing and branded content creator with a track record of strong logistical management, driving engagement and revenue growth. Certified brainstorming facilitator, lover of craft beer and outdoor sports.


No one exemplifies the After the Whistle principles of career growth, expansion, and extension more than media impresario Jimmy de Castro. His passion and energy are contagious so come caffeinated when you meet him.

Shanae’ Paulus

Creative Director and jack-of-all-creative trades. Loves to educate clients on developing technology for storytelling and pushes the mantra, “Good design is good business.” (Thank you Thomas J. Watson!)

Let’s do something meaningful together.

Our mission is to help clients fulfill their aspirations and achieve a competitive advantage through advisement, exposure, and communications that advocates for their brands.